Business professionals often present themselves as a list of facts about the services they provide. The focus is on what they have to offer. Truth be told, they do this because they have spent little or no time crafting their message. Statistics point out, on average, people spend less than 30 minutes preparing their networking message.
The savvy business person recognizes the focus should be on the prospect not themselves. They craft a message closely tied to the issues of their target market.
Examine your message. Is it more about you or about the prospect? To stand out from the competition make your message about problem-solving capabilities, rather than another dyed-in-the-wool information speech.