One secret to more business comes from unlocking the door to referrals. Use the power of human nature to leverage referral opportunities.
Human Nature works its magic with referrals predicated on the “Liking” factor. Referrals from reliable sources come with the benefit of the “know, like, and trust” factor. Put simply, if you trust someone enough to recommend them, that trust is sufficient for me. Resolved quickly, I no longer am required think about it, and I can move on.
How can you get more referrals? Make it easy for people to refer you with a short, concise Personal Brand Message. Easy-to-remember, and easy-to-repeat makes it easy for referrals to drop at your feet.